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NEW YORK, Dec. 26 /PRNewswire/ -- Press Release

10 COSMETIC SURGERY PREDICTIONS FOR 2003 From the American Society for Aesthetic Plastic Surgery (ASAPS)

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* The anticipated FDA-approval of Restylane(R) (hyaluronic acid) in 2003 will mark the beginning of a wave of new super-substances for the temporary treatment of lines, depressions and wrinkles.

* Looking for a piece of the Botox(R) pie, medical entrepreneurs will step up the marketing of products claiming similar effects, often at less cost. Many of these may not have undergone rigorous evaluation for safety and effectiveness.

* Rising confidence in the safety of breast implants will lead to a further increase in the number of breast augmentations.

* Facial rejuvenation surgery will continue evolving toward complete restoration of youthful facial volume and contour. It will become harder for people to tell who has had "work" done.

* New technologies such as 3-D computer imaging will help patients visualize results as procedures are customized and surgical plans are individually tailored. However, patients will need to be reminded that surgeons cannot guarantee computer-generated results.



* Increased television coverage of cosmetic surgery will encourage many viewers to consider procedures for themselves, but may also foster unrealistic expectations about results. Additionally, people may be lulled into a relaxed attitude about surgery that leads them to overlook the importance of procedure-specific training, experience, and credentials.

* More states will pass regulations covering office-based cosmetic surgery. The American Society for Aesthetic Plastic Surgery (ASAPS) supports regulations that require doctors performing any cosmetic surgical procedure in an office-based facility to have privileges to perform the same procedure in an accredited hospital. Additionally, as advocates for patient safety, ASAPS already requires its members to operate in accredited facilities.

* As Americans continue the fight against obesity, more people will undergo bariatric surgery such as stomach stapling. Subsequent to massive weight loss, large numbers of them will complete their physical transformation by turning to plastic surgical procedures such as tummy tucks, body lifts, thigh lifts and upper arm reduction to get rid of loose, hanging skin.

* Despite the resurgence of "grunge" apparel, tattoos and body piercing will fall from favor among many young people. The numbers of those who turn to cosmetic procedures to remove tattoos and close piercing holes will increase.

* More people will consider aesthetic plastic surgery in combination with diet, exercise and skin care as a total program to maximize well-being and manage the aging process.

Source: American Society for Aesthetic Plastic Surgery

CONTACT: Leida Snow or Adeena Colbert, both of American Society for Aesthetic Plastic Surgery, +1-212-921-0500,

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Awakening BeautyAnthony Napoleon, the author of Awakening Beauty: An Illustrated Look at Mankind's Love and Hatred of Beauty, is a psychologist who has spent many years studying beauty and its impact upon both individuals and society. He has worked with both cosmetic surgery patients and beauty pageant contestants as well as conducting original research into the field. Awakening Beauty is an unprecedented exposé on the subject of beauty. It is both entertaining and thought provoking, a combination that is as unique as it is telling about the author's approach to the subject of this book. The reader is taken backstage into the worlds of beauty pageants, plastic surgery, trophy wives, murderous rage, wardrobe, makeup, Bill Clinton, the events of September Eleven and other provocative topics where beauty has had its effect. Awakening Beauty invites the reader into a world that is as interesting as it is frightening. Readers are transformed as the author shepherds them from their world into his unique perspective and expertise on beauty. Awakening Beauty includes over one hundred tantalizing photographs and illustrations. Awakening Beauty is a compendium of some of the most interesting facts in print. The subject matter of the book along with the author's unique approach to it makes this book a "must read." Get ready to re-think everything you thought you knew about beautiful women and physical attractiveness.

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