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Health & Beauty: Mature skin care is easy if you know how and "why"

(NC)-Younger-looking skin is important to many people - and according to an Olay survey of 6,000 women around the world, women felt their skin would look younger if they could minimize these seven signs of aging: fine lines and wrinkles, rough skin texture, uneven skin tone, skin dullness, visible pores, blotches and age spots, and skin dryness.

The rate at which our skin changes, says Olay Scientist Lauren Thaman-Hodges, is dependent to some extent on what we inherit in the first place and on how we look after it. Understanding the changes that occur in the cells and layers of the skin as we age helps us to understand why skin looks as it does, and how we can protect or alter this appearance, she explains.

> As we age, the skin's renewal process becomes less efficient and the exfoliation of old skin cells slows down making skin feel rougher.

> The epidermis gradually gets less translucent and looks duller.

>Collagen and elastin production decreases; the skin becomes thinner and loses much of its flexibility, resulting in wrinkles.

>Cumulative sun exposure over many decades can result in blotches and age spots.


You can fight 7 signs of aging with Olay Total Effects 7X products. Also, if you want to dramatically improve your skin's appearance without drastic measures try Olay Regenerist to regenerate your skin's appearance.

The skin around our eyes is one of the first places to show signs of aging. The skin here is very thin and delicate, and so wrinkles are more likely to form. Now you can give your eyes special attention with Olay Total Effects Eye Transforming Cream, which contains vitaniacin, and helps give the eye area a radiant glow.

Olay Regenerist Eye Lifting Serum is an anti-aging serum with an amino-peptide complex. It works to help alter the appearance of eye skin as a skin brightener and moisturizer. It is also blended, says Olay scientist Thaman-Hodges, with cucumber extract.

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Awakening BeautyAnthony Napoleon, the author of Awakening Beauty: An Illustrated Look at Mankind's Love and Hatred of Beauty, is a psychologist who has spent many years studying beauty and its impact upon both individuals and society. He has worked with both cosmetic surgery patients and beauty pageant contestants as well as conducting original research into the field. Awakening Beauty is an unprecedented exposé on the subject of beauty. It is both entertaining and thought provoking, a combination that is as unique as it is telling about the author's approach to the subject of this book. The reader is taken backstage into the worlds of beauty pageants, plastic surgery, trophy wives, murderous rage, wardrobe, makeup, Bill Clinton, the events of September Eleven and other provocative topics where beauty has had its effect. Awakening Beauty invites the reader into a world that is as interesting as it is frightening. Readers are transformed as the author shepherds them from their world into his unique perspective and expertise on beauty. Awakening Beauty includes over one hundred tantalizing photographs and illustrations. Awakening Beauty is a compendium of some of the most interesting facts in print. The subject matter of the book along with the author's unique approach to it makes this book a "must read." Get ready to re-think everything you thought you knew about beautiful women and physical attractiveness.

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