New York, NY (February 19, 2004) – Women are more than twice as likely as men to consider having cosmetic plastic surgery, and the gender gap may be widening. According to a February 2004 attitude study of 1000 Americans 18 years of age and older, 34 percent of women said they would consider cosmetic surgery, an increase of 4 percent from February 2003. Among men, 14 percent said they would consider cosmetic surgery, a decrease of 4 percent from a year ago. General approval of cosmetic surgery was high among both women and men.
>Men and women in the 45-to-54 age group were the most likely to consider cosmetic surgery (31 percent), and those in the 18-to-24 age group were the least likely (17 percent).
>51 percent of women and 42 percent of men said they generally approve of cosmetic surgery.
>Among all Americans, 80 percent of women and 74 percent of men said they would not be embarrassed if others knew they had cosmetic surgery.
>Most people (70 percent) said their attitude toward cosmetic surgery hadn't changed in the last five years, though 19 percent said it was "more favorable" and 10 percent said "less favorable." Women were slightly more likely than men to have developed a more favorable attitude toward cosmetic surgery than in the past.
The study was commissioned by the American Society for Aesthetic Plastic Surgery (ASAPS) and conducted by the independent research firm Synovate.
According to 2003 ASAPS Cosmetic Surgery Statistics, last year women had nearly
7.2 million cosmetic procedures (87 percent of total), and men had nearly 1.1
million procedures (13 percent of total). Overall, the number of surgical and
nonsurgical cosmetic procedures increased 20 percent from 2002. To access the
complete 2003 ASAPS Statistics, go to: http://www.surgery.org/press/statistics-2003.php
Anthony Napoleon, the author of Awakening Beauty: An Illustrated Look at Mankind's Love and Hatred of Beauty, is a psychologist who has spent many years studying beauty and its impact upon both individuals and society. He has worked with both cosmetic surgery patients and beauty pageant contestants as well as conducting original research into the field. Awakening Beauty is an unprecedented exposé on the subject of beauty. It is both entertaining and thought provoking, a combination that is as unique as it is telling about the author's approach to the subject of this book. The reader is taken backstage into the worlds of beauty pageants, plastic surgery, trophy wives, murderous rage, wardrobe, makeup, Bill Clinton, the events of September Eleven and other provocative topics where beauty has had its effect. Awakening Beauty invites the reader into a world that is as interesting as it is frightening. Readers are transformed as the author shepherds them from their world into his unique perspective and expertise on beauty. Awakening Beauty includes over one hundred tantalizing photographs and illustrations. Awakening Beauty is a compendium of some of the most interesting facts in print. The subject matter of the book along with the author's unique approach to it makes this book a "must read." Get ready to re-think everything you thought you knew about beautiful women and physical attractiveness.