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Reprinted at www.beautyworlds.com with permission: December 2003

Good Grooming: The secret shopping life of men

(NC)-You rarely see men browsing the beauty aisles. But make no mistake: they are there. New Man

Men will call them the "good grooming" aisles - and since it is true that male vanity hasn't run this rampant since Michelangelo's David gave a lot of Florentines an insecurity complex - products like hair colour, moisturizers and fragrances have been disappearing in a kind of quiet phenomenon. These goods are purchased by men and of course by women, for their men.

So, if you have been wondering whether your date was born looking so good, here is some insider scoop from hair care leader Procter & Gamble, who report that men's hair colours, like Natural Instincts for Men, are becoming increasingly popular:

. Men around the world spend $13.5 billion a year on cosmetic products.

. Close to 10 million men use hair colour - a number that grew by 8% in 2002.

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. Hair colour is just as popular with the young Gen-Xers - who like to bleach their hair in a fashion-forward frenzy - as it is with the Baby Boomer gang who are using hair colour to blend away the grey.

. Facial hair is getting the colour treatment too. Look for products like Clairol's Men's Choice to gently colour even tough beard hair.

"Some men are a little scared to use hair colour, or don't want to take the time", says Sarah Kemp, spokesperson for Clairol, "but with a product like Natural Instincts For Men, it takes just 10 minutes to colour hair. Natural Instincts has a gentle, ammonia-free formula with a complex of vitamin E, proteins, and aloe. It lasts four to six weeks and washes out gradually so there are no telltale roots."

-Copyright News Canada

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Awakening BeautyAnthony Napoleon, the author of Awakening Beauty: An Illustrated Look at Mankind's Love and Hatred of Beauty, is a psychologist who has spent many years studying beauty and its impact upon both individuals and society. He has worked with both cosmetic surgery patients and beauty pageant contestants as well as conducting original research into the field. Awakening Beauty is an unprecedented exposé on the subject of beauty. It is both entertaining and thought provoking, a combination that is as unique as it is telling about the author's approach to the subject of this book. The reader is taken backstage into the worlds of beauty pageants, plastic surgery, trophy wives, murderous rage, wardrobe, makeup, Bill Clinton, the events of September Eleven and other provocative topics where beauty has had its effect. Awakening Beauty invites the reader into a world that is as interesting as it is frightening. Readers are transformed as the author shepherds them from their world into his unique perspective and expertise on beauty. Awakening Beauty includes over one hundred tantalizing photographs and illustrations. Awakening Beauty is a compendium of some of the most interesting facts in print. The subject matter of the book along with the author's unique approach to it makes this book a "must read." Get ready to re-think everything you thought you knew about beautiful women and physical attractiveness.

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