New York, March 28, 2003 A trend toward greater usage of personal care items among young men has seized the United States. According to The U.S. Market for Teen and Tween Grooming Products, a newly published Packaged Facts report available at MarketResearch.com, young men between the ages of 8 to 18 are an important and growing sector of the health and beauty care industry, representing a potential market of $2.8 billion by 2008.
Basic grooming supplies, such as razors, soap, and shampoo, still account for the bulk of personal care items purchased by or for young men, but the greatest opportunity in this market exists in sales of discretionary products, such as hair styling and coloring products, and body sprays. These sectors have emerged as the fastest growing segments of the personal care market among teen and tween males. Sales of gels and mousses, for example, grew over 11% in 2002, bringing total sales for those products over the $75 million mark.
"Years ago, if you had told a marketer that young men would be dying their hair or sprizting themselves with deodorant body sprays, they would have laughed at you," said Don Montuori, Acquisitions Editor for Packaged Facts. "But now marketers have succeeded in positioning these more ‘feminine’ personal grooming products as enhancing a young man’s sex appeal, and that message resonates. This should lead to steady and substantial future growth for these sectors within the youth grooming market."
The U.S. Market for Teen and Tween Grooming Products provides detailed information about buying behavior, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The report also includes historical sales data, as well as market projections through 2008.
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