New York, June 2 – Marketers are realizing that more general, rather than ethnic-specific, product appeal is the key to growth in the ethnic cosmetics and beauty care market according to "The U.S. Market for Ethnic Cosmetics, Hair Care, and Beauty Products," a new report from market research publisher Packaged Facts. Marketing efforts such as celebrity endorsements of general HBC products aimed at ethnic audiences is becoming more frequent in hopes of tapping the astounding $1.9 trillion spending power of U.S. Asians, Blacks, and Hispanics.
Rethinking the way health and beauty products are marketed comes after research indicates that general-use products, like Unilever’s Suave shampoo, are top choices among ethnic consumers, rather than ethnic-specific brands.
Currently, the market for ethnic-specific health and beauty products is stagnate and valued at $1.5 billion, a 1.3% decrease over 2002 sales. Purchases of general-use health and beauty products by ethnic consumers are valued at $6 billion, posting a slight increase of 1.1% over 2002.
"Growth in the ethnic HBC market will have to come through nontraditional ways," said Don Montuori, Acquisitions Editor for Packaged Facts. "Companies will need to extend mainstream product lines to attract ethnic consumers. But they shouldn’t abandon niche positioning, such as launching products for Hispanic-Americans or developing more natural product lines for African-Americans that are not reliant on harsh chemicals."
Now in its completely updated fourth edition, "The U.S. Market for Ethnic Cosmetics, Hair Care, and Beauty Products" features key growth trends, demographics information, product breakdowns, and competitive profiles. Projections are included through 2008. This new report is priced at $3000 and can be purchased directly from Packaged Facts by clicking
http://www.packagedfacts.com/pub/953402.html . Chapter-level sections are available. The report can also be purchase through MarketResearch.com.
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